Friday, May 20, 2016

The Account Team Strikes Back?

My name is Jake Parrillo.  And I'm a Senior Vice President at Edelman Public Relations Worldwide.

My team and I work in (and out of!) the Chicago office, which is the Headquarters for Edelman.  And...guess what?  I'm an account guy.  Yep, I'm in the Corporate Practice focusing on b2b digital, but that still puts me on the Account side of the equation.  With all the transformation that our agency has gone through since I arrived just three years ago, the idea and definition of 'account' has changed and changed again.

In the spirit of Ken Norton, who writes his excellent newsletter entitled "Bringing the Donuts", I thought I'd use this space to noodle on what it means to be an "Account Guy" inside a modern Communications Marketing firm like Edelman.

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