Yeah...that's right. JakeParrillo dot MBA.
As any do-nothing blogger usually does, let me first tell you what I plan on covering here (instead of actually just writing about it!). To set the record straight, I plan on using this blog as a venue to talk about the ever-evolving dynamics of a generalist who 'sits' on the account side of the biggest Public Relations organization in the world that is undergoing a transformation to a 'Communications Marketing' firm.
The biggest part of that transformation is the notion of bringing in 'creative'. That means, creative people, I suppose. But it also means that we're now calling just certain people 'creative'. And Account people? We're just Account. But, we have MBAs, I guess?